This Simple, 4-Step Copywriting Method Took Me From Broke and Living In A Trailer To Generating Over $700MM
So These Are The Four Steps: Research, Mechanism, Brief And Copy.
Research is probably the #1 factor in whether or not your sales copy is effective or not. It’s also the most often overlooked. And this is true for both writers who are just started out, along with grizzled old vets.
This part is surprisingly simple and yet insanely important. Understanding how the mechanism works can make or break any promo or offer you run.
The brief is where we take our research and our mechanism and put it all together. By answering all of the questions in the brief, we’ll now have everything we need to start writing the copy.
Here’s the part where we finally get to write our sales copy! And as you’re about to see, this whole process is going to be much less daunting thanks to the first three steps (RMB).
Module #1: Welcome
Module #2: Research
Module #3: Mechanism
Module #4: Brief
Module #5: Copy
Module #6: Fascinations
Module #7: Attention Grabbing Leads
Module #8: Writing Killer Headlines
Module #9: Subject Lines and Ad Creatives
Module #10: The AOV Money Close