“What if I launch a product that nobody wants to buy?”
Most of us, when we want to ship a product, we start at the beginning and with the most obvious ingredient: the product.
Because when you can create, the act of creating feels most natural and straightforward.
But it makes it so easy to end up with a product that nobody wants to buy.
And isn’t that every new entrepreneur’s worst nightmare? All that work, and nobody cares.
Failure. Not even dramatic failure – a flop, a fizzle.
A product that nobody wants to buy.
Syllabus Details: Here’s exactly what you’ll learn…
The entire 30×500 curriculum is designed for action, to help you get positively addicted to success, and to do it one tiny win at a time. Our video lessons are carefully edited to brief, bite sized chunks (generally between 7 and 15 minutes each) and organized to give you results as fast as the laws of physics allow.
And we’ve ruthlessly cut anything that might stand in your way: you won’t find a lick of hand-wavey theory or rehashed Medium advice in here.
If you put in the work, you can get your little wins from the very first hour. Really!
Here’s how the lessons are are organized, across two parts:
Part 1: Read Their Minds
Your first assignment will be to find your audience and read their minds…stat!
No customer = no product. Customers come first. So in Part 1 of 30×500 Academy, you’ll start building your customer base right away.
Scared you don’t know how? Don’t worry, we’ll show you exactly how, step by step. You’ll jump right into Sales Safari, our battle-tested research technique.
Cuz you’re already surrounded by solid gold market research, it’s just invisible. With Safari you’ll finally learn to see it. You’ll become a quick study at spotting pain points… pain points you can start addressing within the very first hour.
By the end of Part 1: Read Their Minds, here’s what you’ll have done:
– Tap an infinite, endless list of ways to reach and help your audience with bite-sized marketing magnets (we call them Ebombs), and start shipping Ebombs right away
– Earn readers trust and start to grow your email list, the PROVEN best sales channel ever
– Start creating and writing in ways that makes your audience go “OMG, it’s like you read my mind!”
– Creating a connection, reputation, and relationships with your audience and building a long term source of traffic, straight to your site.
Every 30×500 lessons is designed to get you into action.
You’ll complete guided (and timed) practice exercises, with a practice audience that we’ve assigned you. And then you’ll put it into action on your own audience, without a minute wasted.
We’ll help you see the big picture of how each step connects. How the marketing content you create today will keep working for you, and lead you to launching products you can be confident your audience will pay for.
By the end of Part 1, you’ll be stacking up the little wins left and right.
Get psyched, cuz in Part 2 you’ll build on your momentum and go after bigger wins and shipping your product to paying customers.
Part 2: Build the Business
You’re starting to really understand your audience. You’re growing a following. They’re loving your work, and want more. Awesome! Go you!
Now it’s time to Build the Business.
Now you’re gearing up to design a product and ask your audience for money. The stakes are higher. The level of detail needs to be higher, too.
So in the second half of 30×500 you’ll learn to analyze and understand the more complex, nuanced pain in your audience. Sometimes that pain is less obvious, other times it’s downright hidden. You’ll learn to find and use it all. You’ll learn about the words, worldviews and beliefs that repel and attract your people like magnets. You’ll master Safari ne plus ultra.
By the end of Build the Business, you’ll have practiced and be able to:
– design and create more types of successful of Ebombs.
– reverse engineer your audience’s pain into the products they need and want.
– write pitches (aka persuasive product descriptions) that make your customers reach for their wallets.
– plan and scope your very first tiny product, one you can ship in weeks instead of months.
– plan and create your very first launch, using all of the techniques you’ve learned to create a symphony of sales.
And every element will be specially tuned to your audience.
What type of product? What will it look and feel like? How will people use it? How should you price it and launch it?
No guessing. It all comes from your Sales Safari data.
And once you experience how the “boring” Sales Safari gives you mind-reading superpowers, you’ll never again revert to “great idea” spray & pray. You’ll never again waste time building something nobody wants.